5 Reasons Why Should You Operate a Corporate Blog

It was a whirlwind weekend in Frisco, Texas. Dallas WordCamp 2008 was held March 28-29 at Frisco Town Hall, an impressive building in the heart of downtown Frisco. I was there for all but the very last session, and had a blast. The speakers were all excellent and the collection of talented and passionate bloggers present added to the excitement and depth of subject matter engagement.

For business owners and decision makers around the world, the question of whether or not to blog must be asked, carefully considered, and answered. I took copious amounts of notes in order to summarize for you the basics on perhaps the most important blogging question:

Why does a company need to own and operate a blog?

That was a question asked by John Pozadzides to the WordCamp panel. Panel members included Matt Mullenweg, Liz Strauss, Aaron Brazell, and Mark Ghosh.

Reason #1: Transparency
The global landscape of ecommerce and Web driven business demands all companies to maintain a greater degree of transparency. Internet users have grown accustomed to in depth interaction with brands online. They know their voice can count via blogs, forums, and social networking/news services. They expect and require interaction from the companies they do business with, and rightfully so. Once the pioneers of web-based business made the leap into hyper-connectivity with their target audiences, the standard was set.

Reason #2 Blogs are Better than Press Releases
We took a poll of all 200 or so WordCamp attendees, and 99% read multiple blogs on a regular basis. When asked how many read press releases, approximately 5 hands rose in the air. But wasn’t this a blogger’s conference? Yes, it’s true. But they’re also all business professionals. Whether it’s format, personality, comment-ability, or RSS feed-ability, more people read blogs than press releases. And if your goal is to reach a target audience, doesn’t it make sense to use the medium of choice?

Reason #3 Blogs Build Trust
As Liz Strauss said, the blog/comment relationship between company and customer builds rapport and trust. Once you have a customer’s trust, you have a quicker turnaround time for conversion. Prior to gaining the customer’s trust, there is research time where the customer has to verify your claims through external resources. But once you’ve earned that trust (and assuming you don’t lose it), you can promote new products, services, partnerships, etc. through your corporate blog, your readers will buy faster and with a greater sense of satisfaction from the beginning.

Reason #4 Getting in Before You Become the Tail
At some point, your competitors WILL have a company blog, where they connect with their customers and clients. If your company is late to the party, your image will suffer from

Your Achilles Eel : Discover and Overcome the Hidden Cause of Negative Emotions, Bad Decisions and Self-Sabotage

Your Achilles Eel : Discover and Overcome the Hidden Cause of Negative Emotions, Bad Decisions and Self-Sabotage

Your Achilles Eel : Discover and Overcome the Hidden Cause of Negative Emotions, Bad Decisions  and Self-Sabotage
List Price:


Your Achilles Eel : Discover and Overcome the Hidden Cause of Negative Emotions, Bad Decisions  and Self-Sabotage
List Price:
Your Price: – Your Achilles Eel : Discover and Overcome the Hidden Cause of Negative Emotions, Bad Decisions  and Self-Sabotage

Your Achilles Eel reveals the most elusive mystery in mental health and personal development.

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This short book is written as if a forbidden part of your mind were breaking all the rules by telling you the truth.

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Your Achilles Eel is your opportunity to learn how these unfortunate attitudes become part of your psyche and – most of all – why you have not gotten rid of them.

Once you understand the message of this unique book, a whole new world of choice opens before you eyes. Then, you can successfully apply the clearly outlined process to make your life what you know it is meant to be.

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And there is a reason you haven’t heard of them.

The basic human neurosis outlined here, along with the profoundly simple cure, have been systematically suppressed by modern mental health for over 50 years. In fact, the originator of this science predicted it would be 100 years before humankind would be willing to understand.

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Fascinating and potentially life changing, Your Achilles Eel explores a psychological phenomenon that sets many of us up for chronic negativity and unhappiness–and offers a simple solution to overcome it.

I wish I’d read this two decades ago. It’s brief, but powerful!

Lori Deschene

Founder, TinyBuddha.com

Have you experienced problems that just won’t go away no matter what you try? Do you make decisions even though you know they aren’t in your best interest? Then, the Achilles Eel is a must read, providing powerful ideas that can make life your life better, just by understanding them.

Your Price: – Your Achilles Eel : Discover and Overcome the Hidden Cause of Negative Emotions, Bad Decisions  and Self-Sabotage