and MSN. Today you can buy PPC ads on Facebook, as well as drive paid traffic to your YouTube videos.
I am not an expert in paid traffic, frankly, because I have never paid for traffic-I used SEO to get my blog on the map. Partially because I didn’t have the money and partially because I refused to believe that paying for traffic is the way to go.
My perception shifted since then. I believe that PPC is the way to go. We see all the major companies prove it over and over again. Even Google, which is the most visited site in the world, uses PPC to advertise Chrome and other related products.
Many advertisers are afraid of PPC because of the famous Google Slap. I say, don’t listen to those idiots because they don’t know how to advertise with Google.
Just like any other advertising network, Google has a set of strict rules and guidelines. If you’re getting slapped by Google it means that you’re breaking the rules and Google is simply punishing you for being stupid.
Bottom line is-paid traffic works and it doesn’t cost as much as people lead you to believe.
12. PPC For Content
Basically it is the same as Google Adwords or Yahoo Paid Search only your ads are displayed on relevant Google publishers’ pages instead of the SERPs.
It’s hard to say which source of paid traffic is more effective, but if you’re not using both-you’re definitely leaving leads on the table.
13. Search Engine Optimization-SEO
Search Engine Optimization-the silver bullet 99% of internet marketers are after. They used to say that if you’re on page one of Google for your keyword-you’re destined to make tons of sales.
It sounds logical, because when you think about it: a prospect searches for something and finds you. Your social proof and authority rises and now it’s a matter of time before you close the sale.
That would be true if people were stupid, but since people are evolving beings, now it’s not enough to dominate the SERPs, it’s also important to match that domination with a compelling copy, structure and marketing.
I used to work with a client that would generate 150 unique visitors a day to his travel website using only SEO. He had position #4 for a related term and thought he was the king.
His sales stats showed him he was wrong. He hadn’t any. Why?
His website was bright and shiny, slick design and he even had a call to action. However he failed to generate the much needed empathy and connection with his visitors which resulted in astonishing 80% bounce rate and visitor to lead conversion of 0.6%.
14. Social Bookmarking
Social Bookmarking is a way for users to store their favorite websites or bookmark them online for easy reference.
You can generate a fair amount of leads using this strategy. If your content makes it to the front page of a major social bookmaking website such as Digg, Delicious,