plans to evolve in these social activities by merging advertising, promotions, and word of mouth together to drive traffic, awareness, and commitment. And companies are interacting with their customers in these new ways. Facebook has prepared some facility for marketers to engage in the conversations, with high desire for member’s privacy. There is no specific or defining characteristics, old, young, male, female, white, black, no limit. The fastest growing in Facebook members is among women 55 and above, teenagers are 12% of members, but by total users, the fastest growing group is 26 to 34.
Here is some avenue for marketing on Facebook:
-Creating a Facebook application:
By using the Facebook developer platform you can create Facebook applications. This platform using a specific coding language called FBML (Facebook Mark up Language). It is a kind of XML that designed especially for Facebook. But most marketers do not know how to coding XML, so there are some websites that make Facebook apps for you, like Zembely.com. When your application gets more than 5 common users, then you can send it to the Facebook Application Director, where it can be searched by the whole Facebook members. Applications are very useful because you can send updates on application to all common users, and these application fans are great potential customers for your marketing target.
-Creating a Facebook fan page:
An excellent approach is to make a page for your business on Facebook. When you create the page, then add “Become A Fan” widget to your blog our website, this widget contains photos and names of your fans, and it is an advertisement to encourage people to become your fan. Same as Facebook apps, here you can send updates like important events, invitations and e-mails to all of your fans.
-Creating a Facebook Ads: Become A fan
Another way that Facebook provides for marketers is “Become A Fan” engagement Ads. If you are a Facebook user, you’ve seen these ads. The exclusivity of these ads is, they are not advertise selling service or products, rather they sell ideas that wish to achieve followers who can be future customers. By clicking on thumbs up icon users become a fan automatically, and updates send to all fans, but engagement ads is not free and can get expensive, it starts by min $0.01 and sometimes rises to $2 or $3 per click.
Here is some Facebook statistics from: http://www.facebook.com/press/info.php?statistics
People on Facebook
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Activity on Facebook
There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach
More than 70 translations available on the site
About 70% of Facebook users are outside the