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5 Reasons Why Should You Operate a Corporate Blog
It was a whirlwind weekend in Frisco, Texas. Dallas WordCamp 2008 was held March 28-29 at Frisco Town Hall, an impressive building in the heart of downtown Frisco. I was there for all but the very last session, and had a blast. The speakers were all excellent and the collection of talented and passionate bloggers present added to the excitement and depth of subject matter engagement.
For business owners and decision makers around the world, the question of whether or not to blog must be asked, carefully considered, and answered. I took copious amounts of notes in order to summarize for you the basics on perhaps the most important blogging question:
Why does a company need to own and operate a blog?
That was a question asked by John Pozadzides to the WordCamp panel. Panel members included Matt Mullenweg, Liz Strauss, Aaron Brazell, and Mark Ghosh.
Reason #1: Transparency
The global landscape of ecommerce and Web driven business demands all companies to maintain a greater degree of transparency. Internet users have grown accustomed to in depth interaction with brands online. They know their voice can count via blogs, forums, and social networking/news services. They expect and require interaction from the companies they do business with, and rightfully so. Once the pioneers of web-based business made the leap into hyper-connectivity with their target audiences, the standard was set.
Reason #2 Blogs are Better than Press Releases
We took a poll of all 200 or so WordCamp attendees, and 99% read multiple blogs on a regular basis. When asked how many read press releases, approximately 5 hands rose in the air. But wasn’t this a blogger’s conference? Yes, it’s true. But they’re also all business professionals. Whether it’s format, personality, comment-ability, or RSS feed-ability, more people read blogs than press releases. And if your goal is to reach a target audience, doesn’t it make sense to use the medium of choice?
Reason #3 Blogs Build Trust
As Liz Strauss said, the blog/comment relationship between company and customer builds rapport and trust. Once you have a customer’s trust, you have a quicker turnaround time for conversion. Prior to gaining the customer’s trust, there is research time where the customer has to verify your claims through external resources. But once you’ve earned that trust (and assuming you don’t lose it), you can promote new products, services, partnerships, etc. through your corporate blog, your readers will buy faster and with a greater sense of satisfaction from the beginning.
Reason #4 Getting in Before You Become the Tail
At some point, your competitors WILL have a company blog, where they connect with their customers and clients. If your company is late to the party, your image will suffer from
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Blogging For Internet Marketing Success in 5 Simple Steps
Here are 5 reasons why you should use blogging as an internet marketing tool for your product or business.
1. Blogging is Easy
The easiest way to get your opinion online or to advertise your product or service on the internet is through blogging. There are very few skills necessary… as long as you can read, type and click a mouse then you are well on your way! That being said, if you have nothing interesting to say then you will not attract many readers. Having a blog is essentially like having a virtual piece of paper where you can write your ideas, thoughts, experiences, or advertise new products or services. Your aim is to attract your readers to also try your product or service. You can start your own blog for free or you can also find ‘multi-user’ blogs where you can post onto other people’s blog.
2. The best way to brand yourself online is with your own blog.
There is that much advertising and marketing (and scammers) online today that it is easy to question the credibility of what you see or read. With a blog you should generally talk about your own real-life experiences, thoughts and opinions so that your readers can relate to you. People definitely want to buy tried and tested products and services from people they trust and that is why using your blog to promote items is very powerful. If you brand yourself as an expert in your field or industry – that is likely how you will be perceived!
3. Blogging is free.
The best and most commonly used blogging sites are free. The blog hosts see offering a free blog as a way to catch someone and then over time they will offer you extra options or services to improve your blog. If you stick with the more common blogging sites like Blogger or WordPress you will be able to create your own professional looking blog for free.
This is the best way to begin building your brand and advertising and marketing. Once your business is established and you are generating profits you can then look at other marketing methods to advertise and drive traffic to your blog. These can be paid or free advertising methods. Some of the big time bloggers will pay a graphic designer to customise their blog however there is no need to do this.
4. Blogging builds your credibility and respect in your industry.
People buy from people that they like and trust – it is that simple. The more quality information and value that you can add to your blog, the more your readers become to depend on your blog post for their own information and they begin to value your opinion.
Once you are perceived as
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Best Traffic Generation Techniques
Those that have a website are going to find that in order to make this website successful, they must have the traffic that is coming through the website. Therefore, there are tons of techniques that the person can use in order to drive up the traffic that is reaching their site. These Best Traffic Generation Techniques are something that most people learn the hard way and through doing it the wrong way at first, but are vital to the success of any website.
The first technique to consider is that you are going to want to establish a sense of friendliness between you and other websites that are out there. Those that are having a website that sells, blogs or provides information to people need to make sure that they are getting the website address out there. Thus, one of the Best Traffic Generation Techniques is to read other blogs and post comments to these. More times than not the blog owner will follow your site and then others may actually take note and do the same. It is simple and does not take much time, thus making it a winner in most people’s eyes.
Submitting articles to various website around the web is another one of the Best Traffic Generation Techniques that a person can utilize. They will find that well written articles that are teaching on the subject that the person is familiar with will give the person some credentials among those that are reading these. Thus, they may find the website of the person due to their knowledge and to learn more.
Though articles are one of the best ways to get more traffic, many people are finding just as much, if not more, success through videos that they post online through various websites. They are finding that this form of digital media gives people a face to put with the website, and in many cases makes that personal connection that is needed to get loyal people to follow the site that the person has.
Another tip is to advertise. The person should not rely solely on the use of search engines to get them traffic, as studies have shown that only a small percentage of traffic is directly related to those that are finding the website through these search engines. The way that the person advertises is a personal choice but they will find that they can use ads on websites, ads directly targeted to a certain demographic and so forth. These do cost money, but the traffic increase that most people see is worth what they pay to get it.
The Best Traffic Generation Tips would not be complete without the addition of social
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