Day: February 13, 2014

Telemarketing lead generation companies are concerned with actively seeking new customers for their clients. The client will pay for each lead, and hopefully be able to convert them into a firm sale for their business. There are many different ways of generating these leads, but the most common is telemarketing lead generation. This is associated with call centres calling homeowners and trying to pressurise them into buying or signing up to the product or service on offer.

The way in which leads are generated is changing as technology is developing and as we have entered the 21st century; the internet is now becoming a key player in the industry. Consumers in Britain spend the most amount of money online in comparison to any other country in Europe. This information is important for telemarketing lead generation companies. More people than ever are using the internet to find information, as well as to purchase goods and services.

Leads that have been generated online are often considered to be of a higher value to clients, in comparison to leads that have been generated over the phone for example. This is due to the way in which the lead is generated. The customer is not being contacted and asked to make a decision on the spot as to whether or not they want the product or service on offer. They are able to find the company online and request to receive more information, or to set an appointment or survey. As the customer has started the process and requested more information, it is likely that there is a genuine interest and that the lead is more likely to be converted into a sale for the client.

More traditional methods of generating leads such as telemarketing, SMS, email and direct marketing should not be disregarded though. They are still proven to be an effective lead generation method.  Just because a customer hasn’t taken the time to enquire online about a product or service, it doesn’t mean that they won’t have an interest in or benefit from the products or services that you are promoting.

At UK Datahouse we are committed to providing telemarketing lead generation companies with clean, up to date and accurate data lists which should help you be able to increase sales and decrease waste. We thoroughly check all of our databases against both the TPS and MPS, to ensure that you will not be paying for consumer data, only to find that it could potentially cost you £5000 to contact certain customers.

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