Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
List Price: $14.95



Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
List Price: $14.95
Your Price: $5.50- Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

Your Price: $5.50 – Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Llewellyn's 2014 Sun Sign Book: Horoscopes for Everyone! (Llewellyn's Sun Sign Book)

Llewellyn’s 2014 Sun Sign Book: Horoscopes for Everyone! (Llewellyn’s Sun Sign Book)

Llewellyn's 2014 Sun Sign Book: Horoscopes for Everyone! (Llewellyn's Sun Sign Book)
List Price: $10.99


  • Used Book in Good Condition

Llewellyn's 2014 Sun Sign Book: Horoscopes for Everyone! (Llewellyn's Sun Sign Book)
List Price: $10.99
Your Price: $5.50- Llewellyn's 2014 Sun Sign Book: Horoscopes for Everyone! (Llewellyn's Sun Sign Book)

Be prepared for what’s ahead in the near future and take advantage of huge opportunities with Llewellyn’s Sun Sign Book. Filled with practical planetary wisdom, this easy-to-use guide will answer your questions about money, success, career, relationships, and more—for the whole year. In addition to horoscopes for every sign by popular astrologer Kim Rogers-Gallagher, you’ll discover which areas in your life have potential for great success, and which require extra attention. Included are rewarding/challenging days for each month and a guide to the best dates to find a job, begin a romance, take a vacation, move, and plan other important endeavors.

Your Price: $5.50 – Llewellyn's 2014 Sun Sign Book: Horoscopes for Everyone! (Llewellyn's Sun Sign Book)

The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health

The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health

The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health
List Price: $16.95



The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health
List Price: $16.95
Your Price: $10.00- The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health

Referred to as the “Grand Prix of epidemiology” by The New York Times, this study examines more than 350 variables of health and nutrition with surveys from 6,500 adults in more than 2,500 counties across China and Taiwan, and conclusively demonstrates the link between nutrition and heart disease, diabetes, and cancer. While revealing that proper nutrition can have a dramatic effect on reducing and reversing these ailments as well as curbing obesity, this text calls into question the practices of many of the current dietary programs, such as the Atkins diet, that are widely popular in the West. The politics of nutrition and the impact of special interest groups in the creation and dissemination of public information are also discussed.

Your Price: $10.00 – The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health

How to Talk So Kids Will Listen & Listen So Kids Will Talk

How to Talk So Kids Will Listen & Listen So Kids Will Talk

How to Talk So Kids Will Listen & Listen So Kids Will Talk
List Price: $16.00



How to Talk So Kids Will Listen & Listen So Kids Will Talk
List Price: $16.00
Your Price: $6.99- How to Talk So Kids Will Listen & Listen So Kids Will Talk

30th Anniversary Edition

Updated with new insights from the next generation

You can stop fighting with your children! Here is the bestselling book that will give you the know-how you need to be more effective with your children—and more supportive of yourself. Enthusiastically praised by parents and professionals around the world, the down-to-earth, respectful approach of Adele Faber and Elaine Mazlish makes relationships with children of all ages less stressful and more rewarding. Now, in this thirtieth-anniversary edition, these award-winning experts share their latest insights and suggestions based on feedback they’ve received over the years.

Their methods of communication—illustrated with delightful cartoons showing the skills in action—offer innovative ways to solve common problems. You’ll learn how to:

* Cope with your child’s negative feelings—frustration, disappointment, anger, etc.

* Express your anger without being hurtful

* Engage your child’s willing cooperation

* Set firm limits and still maintain goodwill

* Use alternatives to punishment

* Resolve family conflicts peacefully

How to Talk So Kids Will Listen and Listen So Kids Will Talk is an excellent communication tool kit based on a series of workshops developed by Adele Faber and Elaine Mazlish. Faber and Mazlish (coauthors of Siblings Without Rivalry) provide a step-by-step approach to improving relationships in your house. The “Reminder” pages, helpful cartoon illustrations, and excellent exercises will improve your ability as a parent to talk and problem-solve with your children. The book can be used alone or in parenting groups, and the solid tools provided are appropriate for kids of all ages.

Your Price: $6.99 – How to Talk So Kids Will Listen & Listen So Kids Will Talk

One Thousand Gifts: A Dare to Live Fully Right Where You Are

One Thousand Gifts: A Dare to Live Fully Right Where You Are

One Thousand Gifts: A Dare to Live Fully Right Where You Are
List Price: $16.99


  • One Thousand Gifts: A Dare to Live Fully Right Where You Are

One Thousand Gifts: A Dare to Live Fully Right Where You Are
List Price: $16.99
Your Price: $7.46- One Thousand Gifts: A Dare to Live Fully Right Where You Are

Just like you, Ann Voskamp hungers to live her one life well. Forget the bucket lists that have us escaping our everyday lives for exotic experiences. ‘How,’ Ann wondered, ‘do we find joy in the midst of deadlines, debt, drama, and daily duties? What does the Christ-life really look like when your days are gritty, long–and sometimes even dark? How is God even here?’ In One Thousand Gifts, Ann invites you to embrace everyday blessings and embark on the transformative spiritual discipline of chronicling God’s gifts. It’s only in this expressing of gratitude for the life we already have, we discover the life we’ve always wanted…a life we can take, give thanks for, and break for others. We come to feel and know the impossible right down in our bones: we are wildly loved–by God. Let Ann’s beautiful, heart-aching stories of the everyday give you a way of seeing that opens your eyes to ordinary amazing grace, a way of being present to God that makes you deeply happy, and a way of living that is finally fully alive. Come live the best dare of all!

Your Price: $7.46 – One Thousand Gifts: A Dare to Live Fully Right Where You Are

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel: How to Use Existing Customers to Gain New Ones
List Price: $29.95



Flip the Funnel: How to Use Existing Customers to Gain New Ones
List Price: $29.95
Your Price: $12.47- Flip the Funnel: How to Use Existing Customers to Gain New Ones

Why customer retention is the new acquisition

If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the “wrong” end of the funnel – the mass media or awareness side.

What we haven’t paid enough attention to is the “right” end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.

And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to “flip the funnel” once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many.

Using this new “flipped funnel” model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you’ll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy “influencer marketing” and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.

  • Explains how to cut your marketing budget AND grow sales!
  • Illustrates practical ways to use existing customers to reach out to new prospects
  • Outlines the authentic role of social media
  • Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more
  • Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)

Visit www.flipthefunnelnow.com to join the conversation.

Your Price: $12.47 – Flip the Funnel: How to Use Existing Customers to Gain New Ones

The CAFE Book: Engaging All Students in Daily Literary Assessment and Instruction

The CAFE Book: Engaging All Students in Daily Literary Assessment and Instruction

The CAFE Book: Engaging All Students in Daily Literary Assessment and Instruction
List Price: $22.00



The CAFE Book: Engaging All Students in Daily Literary Assessment and Instruction
List Price: $22.00
Your Price: $21.12- The CAFE Book: Engaging All Students in Daily Literary Assessment and Instruction

“All readers of any age need instruction and support that helps them become more independent and self-reflective in their work.” – Gail Boushey and Joan Moser
 
In The CAFE Book, Gail Boushey and Joan Moser present a practical, simple way to integrate assessment into daily reading and classroom discussion. The CAFE system, based on research into the habits of proficient readers, is an acronym for Comprehension, Accuracy, Fluency, and Expanding vocabulary. The system includes goal-setting with students in individual conferences, posting of goals on a whole-class board, developing small-group instruction based on clusters of students with similar goals, and targeting whole-class instruction based on emerging student needs.
 
Gail and Joan developed the CAFE system to support teachers as they:
·         organize assessment data so it truly informs instruction;
·         track each child’s strengths and goals, thereby maximizing time with him or her;
·         create flexible groups of students, all focused on a specific reading strategy; and
·         help students remember and retrieve the reading strategies they learned.
 
The CAFE system does not require expensive materials, complicated training, or complete changes to current classroom literacy approaches. Rather, it provides a structure for conferring with students, a language for talking about reading development, and a system for tracking growth and fostering student independence. The CAFE system’s built-in flexibility allows teachers to tailor the system to reflect the needs of their students and their state’s standards. And it’s a perfect complement to The Daily Five, “The Sisters” influential first book, which lays out a structure for keeping all students engaged in productive literacy work for every hour of every classroom day.

Your Price: $21.12 – The CAFE Book: Engaging All Students in Daily Literary Assessment and Instruction

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
List Price: $27.95



Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
List Price: $27.95
Your Price: $15.32- Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what’s coming next.

  • Features plentiful examples, case studies, and best practices
  • Focuses on the channels that are most effective for B2B marketers
  • Builds on the authors’ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books

Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Your Price: $15.32 – Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking
List Price: $18.95



Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking
List Price: $18.95
Your Price: $11.62- Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

  • Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction.
  • Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns.
  • Blog to connect with readers, driving them to Amazon and bookstores.
  • Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing.
  • Capitalize on peer content and “amateur” book reviews.

————————————————–
Praise for PLUG YOUR BOOK!

    “I don’t care if you’re writing a computer book, a science fiction novel or the next great self-help guide, you need to get your hands on a copy of Steve Weber’s Plug Your Book! … I highly recommend this one to every author out there.”
— Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division

“An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly.”
— Aaron Shepard, author: Aiming at Amazon

“In-depth information about using Amazon as a marketing platform.”
— Christine McNeil Montano, Amazon Top Reviewer

“…I have launched online campaigns for more than 1,000 books. I’ve worked with most of America’s largest book publishers, helping many of them build online marketing departments. The book you’re holding now is the new training manual.”
— Steve O’Keefe, author: Publicity on the Internet

“Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it’s fiction, nonfiction, technical, business or anything else.”
— Dave Taylor, author: The Complete Idiot’s Guide to Growing Your Business with Google

“The first comprehensive guide to Internet book publicity.”
— Morris Rosenthal, publisher, Foner Books

“A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won’t find elsewhere.”
— Jane Corn, Amazon Top Reviewer

——————————
CONTENTS:

Taking control of your book sales
One big caveat
How to use this book
Staying current

Electric word of mouth
Riding the big river
Amazon’s ‘long tail’
Getting recommended
Personalized bookstores

Amazon Bestseller Campaigns
Making the list
How Bestseller Campaigns work
… and this is success?
Haywired recommendations
Is it worth it?

Amateur book reviews
Credibility through peers
Getting more Amazon reviews
Amazon Top Reviewers
Contacting Top Reviewers
Etiquette in approaching reviewers
Finding more Amazon reviewers
More ways to get reviews

Building your author Web site
Getting involved
Your domain
Building blocks of your site
A survey of author Web sites
Your online press kit
Multimedia for books

Advanced Amazon tools
Buy X, Get Y
Weaknesses of BXGY
Free paired placement
Single New Product e-mails
Amazon Connect
Listmania

Google, Amazon, digital contentGoogle Book Search
Accidental book discovery
Instant Online Access
Ad-Supported Access
Google Print on Demand

Pay-per-click advertising
Google AdWords
Yahoo Search Marketing

Power tools
Amazon Sales Rank
TitleZ
Affiliate partnerships
Analyzing your traffic
Linking strategy
Search engine optimization
Keyword density
Length of your lease
Publishers Portal
Privacy policies
Web site cardinal sins

Selling on Amazon, beyond
Print on demand
Amazon Advantage
Amazon Marketplace
Catalog accuracy
Handling sales on your site
Google Checkout

Other major online retailers
Barnes & Noble
BookSense

Ethics of online marketing
Shill reviews
Spam

Your Price: $11.62 – Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

Introduction to Information Systems: Supporting and Transforming Business

Introduction to Information Systems: Supporting and Transforming Business

Introduction to Information Systems: Supporting and Transforming Business
List Price: $41.00



Introduction to Information Systems: Supporting and Transforming Business
List Price: $41.00
Your Price: $41.00- Introduction to Information Systems: Supporting and Transforming Business

Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.

Your Price: $41.00 – Introduction to Information Systems: Supporting and Transforming Business