• ????????? ??????? ??? ?????????? ??? ? ?????????????????? ??? atefia ??? ?????????????
• ?????????? ?????????? ??? ??????? ????????
• ???????? ??? ???????? ???????????
• ?????????????? ??????????? ??? ???? ????????
• ???????????? ???????????????
• ?????????? ???????? ??? ?????????? ???????????
• ???????? ??????????? ????????
• ???????? ??? ??????????? ??? ??? ????????????????
• ?????????? ????????? ??? ???????????
• ?????????? ????????? ??????????? ?????

? ????? ??

????????? ??????? ??? ?????????? ??? ? ?????????????????? ??? atefia ??? ?????????????

? ?????????????????? ??? ????????? ??????????????? ??????????? ????????? ?? ?????? ????? ??? ??? ????????? ??????????? ??? ??????????? ?? ??? ??????? ????????????? ??????????. ?? ???? ?? ???????, ? ?????? ??? atefia, ?? ??? ?????? ?????????? ??? ????????????, ?????? ????????? ??????? ??? ???? ????????????? ??? ?????????? ??? ?????????????? ??? ??????????? ????. ? ????????? ??? ??????? ????? ??? ??? ????????? ????????? ??? atefia ?????? ?? ????????? ????????? ????????????? ????????????? ?? ????????? ?????? ??? ??????????.

? ?????????? ??? ?????, ? ???????? ??? ???????????????, ? ?????? ??? ??????? ??? ? ???????? ??? ??????????? ????? ??????? ???? ??? ???? ??????? ??? ??????? ?? ??????????? ???? ??? ??? ???? ???????? ??? ????? ??? atefia. ??????, ? ???????? ????????? ??? ??? ?????????? ??????? ??? ?????????? ??????? ???? ??????????? ??? ??? ??????? ??? ?????????? ????????? ??? ????????. ? atefia ??? ????? ??? «??????» ????, ???? ??? ??????? ??? ??????? ??????????????, ???????? ??? ?????? ?????????????.

?????????? ?????????? ??? ??????? ????????

? ?????????? ??? ?????????? ???????? ?? ????? ??? ????????????? ???? ??? ??? ???????? ??? atefia. ???? ??? ??????????? ?????? ? ????????, ????? ?????????? ?? ????? ??? ?????????? ??????? ??? ?????????? ??????????. ???? ???????????? ??? ????????? ??? ??? ??????? ??????? ??????? ???????? (KPIs) ?? ????????? ?????? ??? ???????????, ???? ? ????????, ?? ????????, ?? ??????????, ? ?????????? ??????????, ? ??????????? ??????? ??? ? ?????????? ??????????. ? ??????? ??????? ??? ?????????? ????????? ????? ???????? ???????? ??? ?? ???? ????????????? ?????????.

?? ??????? ???????? ?????? ?? ????? ?????????????, ??????????, ???????, ???????? ??? ??????? ??????????????? (SMART). ??? ??????????, ???? ?? ??????? ?? ????? «???????? ??? ???????????? ??? ???????», ?? ?????? ?? ??????? ???? ???????????? ?????, ???? «?????? ??? ?????? ???????????? ??? ??????? ???? 10% ???? ????? ????????? ??? ?????». ? ????????????? ????? ??? ??????? ?? ??????? ???? ????????? ??? ??????? ????????? ??????????? ??? ??? ?????????? ??? ??????????? ???????. ? ????? ?????????? ?????????? ??? ????????? ???????? ????????? ?????? ?? ??????????????? ????? ?? ?????????? ??? ?? ??????? ????????? ???????????.

???????? ??? ???????? ???????????

???????? ??????? ???????? ??? ???????? ??? ??????? ?? ??????????????? ??? ??? ?????????? ??? ?????????? ??? ??? ??????? ????????. ? ??????? SWOT (Strengths, Weaknesses, Opportunities, Threats) ????? ??? ??????? ???????? ??? ????? ???? ?????????? ??? ?????????? ??????????? ??? ????????? ???? ???????????, ????? ??? ??? ?????????? ????????? ??? ???????. ? ??????? Pareto (? ??????? 80/20) ????? ???? ?????????? ??? ????? ???????? ?????????? ??? ????? ?? ?????????? ???????? ???? ???????. ? ??????? ??????-????????????? (Fishbone diagram) ????? ???? ?????????? ??? ??????? ?????? ???? ???????????. ? ????? ???????????? ??? ????? ??????? ?????????????? ?????? ?? ??????????? ??? ????????? ??? ????????? ??? ??? ??????????? ??? ?????????????.

??????? ????????
?????? ????????
??????
?????????? ???????

?????? ??? ??????	????	50€	45€
??????????? ???????	%	85%	78%
?????? ?????????	????	10€/??????	12€/??????
??????? ?????????	??????	30 ??????	45 ??????

? ?????????? ??? ????????? ?? ????? ?????? ????? ??? ???? ?????? ??? ???????? ??? ????????? ??? ?????? ???????? ?????? ?????? ??? ???????????????.

?????????????? ??????????? ??? ???? ????????

???? ??????????? ? ?????????? ??? ??????????, ?? ??????? ???? ????? ? ?????????????? ??? ??????????? ??? ??? ???? ????????. ???? ???????????? ??? ?????????? ??? ??? ???????? ??? ???????? ? ????????????????? ???????, ??? ?????????? ??? ???????????, ??? ?????????????? ??? ????????????????? ???????? ??? ?? ???????? ??? ??????????? ?????? ??? ???????? ???????? ??? ???????????. ? ?????????? ??? ???? ???????????, ???? ?? cloud computing, ?? big data analytics ??? ? ??????? ?????????, ?????? ?? ???????? ????????? ??? ?????????????? ??? ???????????.

? ?????????????? ??? ???? ???????? ??? ?????? ?? ????? ???? ??? ?????????? ??????????? ??? ???????????, ???? ??? ??? ??????? ??? ?? ???? ??????????? ??? ???? ???????. ? ???????? ??? ???????????? ??? ??? ??????????? ?? ???? ??????????? ?????? ?? ???????? ?? ?????? ??? ??????? ??? ???????? ??? ????????? ??? ????????? ??? ??? ?????????. ? ???????? ??? ???????????? ??????? ?????? ?? ???????? ?? ?????? ??? ???????????? ??? ??? ?????????? ??? ???????. ? ????? ????????? CRM (Customer Relationship Management) ?????? ?? ???????? ???? ?????????????????? ?????????? ??? ??????? ?? ???? ???????.

???????????? ???????????????

???????? ???????? ???????????? ??? ??????? ?? ??????????????? ??? ?? ?????????????? ??? ??????????? ??? ??? ???? ????????, ???? ?? Lean Management, ?? Six Sigma ??? ?? Business Process Reengineering (BPR). ?? Lean Management ???????? ???? ???????? ??? ???????????? (waste) ??? ??? ??????????? ??? ??? ???????? ??? ??????????????. ?? Six Sigma ???????? ??? ?????? ??? ?????????????? ??? ??? ???????? ??? ?????????. ?? BPR ???????? ???? ?????? ??????????? ??? ??????????? ??? ??? ???????? ?????????? ?????????? ???? ???????. ? ??????? ??? ?????????? ???????????? ????????? ??? ??? ?????????? ??????? ??? ???? ??????? ??? ???? ???????????.

• ?????????? ???????????
• ?????????????? ????????
• ???????? ????????????
• ?????????? ??????????
• ???????? ???? ???????????

? ????????? ??? ???????? ??????? ?????? ?? ???????? ?? ????????? ???????? ??? ???????? ??? ??? ?????????????????? ??? ???????????.

?????????? ???????? ??? ?????????? ???????????

? ?????????????? ?????????? ??? ???????? ??? ? ?????????? ??? ?????????? ??????????? ????????? ??????????? ??????? ??? atefia. ???? ?????????? ????????????? ????????? ?????????, ???? ??????????? ????????, ???????????? ????????, ???????? ?????????, ???????? ??????? ??????????? ??? ???????? ?????. ? ??????????, ? ?????????? ??? ? ?????????? ????? ??? ???????? ????? ?????????? ??? ??? ????????? ??? ??????????? ??? ???????? ??? ??? ?????????? ??? ????????? ??? ??????????? ???.

? ?????????? ???? ??????? ????????????? ???????? ??????? ????? ?????????? ??? ??? ???????????? ?????????? ???????????, ???? ??????? ???????????, ????????????????, ???????? ???? ??????? ?????????? ??? ???? ?????????? ????????. ?? ?????? ???? ?????? ?? ???????????? ?????? ??????? ??? ??? ??????? ??????, ??? ??????????? ?? ?? ????????????? ???? ??? ??? ???????????? ??? ??????????? ??? ???????????. ? ??????? ???????? ??? ??????? ????? ?????????? ??? ??? ?????????? ??? ??????????????????? ???.

???????? ??????????? ????????

???????? ??????? ???????? ??? ??????? ?? ??????????????? ??? ??? ?????????? ??? ????????, ???? ? ??????? ????????, ? ???????? ??????????? ??? ??????????, ? ?????????? ??????? ????????????? ???????? ??? ? ????????. ? ????? ?????????? ?????????? ??? ???????? ?????? ?? ??????????????? ????? ?? ?????????? ??? ?? ??????? ????????? ???????????. ? ??????? ?????????? ??? ?????????????? ??? ??????????? ???????? ????? ?????????? ??? ??? ?????????? ???? ?????????????? ????????.

1. ?????????? ????????
2. ?????????? ????????
3. ?????????? ??????? ?????????????
4. ???????? ?????? ????????
5. ????????????? ??? ??????????

? ????????? ????? ??? ??????? ?????? ?? ???????? ???? ????????? ??? ??????????? ??? ??????????? ???????? ??? ???? ?????????? ??? ?????????????? ???????????? ???.

???????? ??? ??????????? ??? ??? ????????????????

? atefia ??? ???????????? ???? ???? ?????????????? ??? ??????????? ???????????, ???? ????????? ?????? ??? ???????? ??? ??????????? ??? ??? ????????????????. ? ?????????? ???? ????????????? ??? ?????????? ??? ????????????, ??? ??????? ?????? ??? ??? ????????? ????? ????? ?????????? ??? ??? ???????? ???? ?????????, ????????? ??? ??????????????? ????????. ? ????????? ??? ??????????? ??? ?????????? ??? ??????????? ????? ???????? ???????? ??? ??? ????????.

? ????? ????????? ??? ???????? ???? ?? brainstorming, ?? design thinking ??? ?? agile development ?????? ?? ??????????? ??? ?????????? ???? ????? ??? ??? ??????? ????????? ??? ??????????. ? ?????????? ?? ??????????? ??????????, ???? ????????????, ?????????? ?????? ??? ????? ????????????, ?????? ?? ????????? ???????? ?? ???? ??????? ??? ???????????. ? ??????? ????????????? ??? ?????? ??? ?????? ??? ??? ??????? ??? ??????? ????? ?????????? ??? ??? ??????? ?????????? ???? ?????????.

?????????? ????????? ??? ???????????

? ?????????? ??? ????????? ??? ??? ???? ??????????? ???????? ????????? ????????? ??? atefia. ? ???????, ? ??????????? ??? ? ??????? ??????? ????? ????????? (Big Data) ?????? ?? ??????? ????????? ??????????? ??? ??? ??????????? ??? ???????, ??? ?????? ??? ?????? ??? ??? ??????? ??? ??????????????? ???????????. ? ????? ????????? business intelligence (BI) ??? data analytics ?????? ?? ???????? ???? ???????????? ??? ????????? ??? ???? ??????? ???????? ?????????????.

? ??????? ????????? (AI) ??? ? ???????? ?????? (Machine Learning) ??????? ?? ???????????????? ??? ????????????????? ????????, ?? ?????????? ??? ???????? ??? ?????????? ??? ?? ?????????????? ??? ?????????. ?? cloud computing ??????? ???????? ?? ?????????????? ?????? ??? ????????? ????? ??? ?????? ??????? ?????????? ?? ????????. ? ????? ??? social media ??? ??? ???????? ???????? ???????????? ?????? ?? ????????? ??? ??????????? ?? ???? ??????? ??? ?? ????????? ??? ???????? ??? ????????? ??? ??? ?????????. ? ?????????????? ?????????? ????? ??? ??????????? ??????? ??? ?????????? ?????????? ??? ??? ???????? ??? ?????????? ??????????.

?????????? ????????? ??????????? ?????

? ???????? ???????? ??? atefia ??????? ?? ?????????? ????????? ??????????? ????? ??? ??????? ?? ????????????? ??????? ???? ?????????????? ????????. ?? ???????????? ?????????? ????? ????? ????? ???? ???????? ??? ????? ??? ?? ????????????? ???? ????????? ??????????. ? ????????? ??? ?????????, ? ???????? ??? ?????????? ??? ?????? ???????? ??? ? ???????? ??? ??????????????????? ?????? ??? ???????? ???????? ??? ??????????? ????? ?????????? ?????? ??? ??? ?????????? ???? ??? ????????? ??? ??????????????? ?????????.

? ????????? ??????? agile management, ???? ?? Scrum ??? ?? Kanban, ?????? ?? ???????? ???? ???????? ???????? ??? ????????? ?????. ? ?????????? ?????? ?? ???????????? ?????????? ??? ????????? ?????? ?? ????????? ??? ?????????? ??? ??? ???????????????. ? ?????????? ??? ???????? ??????? ??? ??? ????????? ??? ??????????? ????? ?????????? ??? ??? ????????? ??? ??????????????????. ? ??????????? ???? ?????????? ???????????? ??? ?????????? ?????? ?? ????????? ??? ??????????? ??? ??? ??????????.