If you’re not using social media, then you don’t really have much of a choice now. Above 80% of the population in Australia currently uses social networks. Therefore, in all the industries, social media marketing has become a key player in Web marketing campaign. Here are some tips that you should bear in mind whether you are a veteran in this industry or starting out in this area:
1. Publish Relevant And Helpful Updates
Don’t you simply hate it when your news feed gets filled up with posts that you do not really wish to see? Many of these posts are from companies who are marketing their products or services. What these companies do not realize is that Facebook and other social media websites are not tools for selling services and products, but for developing interest among users and beefing up their brand. Being a user, you do not really log on to your Facebook account simply to do some shopping, correct? You go there to communicate, interact, and engage with your family, good friends, and people close to you. That being said, give your followers useful and relevant updates. You may post useful tricks and tips, interesting statistics or maybe a brand new range of products, but do get rid of the emphasis on profit. Taking that away and simply focusing on pushing your image and brand will help you get a significant increase in inquiries, keep loyal clients, and capture brand new followers.
2. Stay Professional
Almost every follower can access your feeds when you are on Twitter, Google+ or Facebook. Handle your social media marketing image in exactly the same way as you would take care of your own website. You would surely not publish anything on your website that would make you appear rude or less than professional. Being a client, doesn’t it turn you off when you see a company posting poorly-worded or poorly misspelled updates? Be careful about what you write and always check before you post anything. Publishing new updates is a great idea, but you’ll be better off without one than posting something that will damage your image.
3. Engage Your Fans
In order for your social network marketing campaign to work, you need to engage your followers and make them interact with you. You can do this by asking questions in the status updates and by answering the individuals. Prepare yourself however, when someone makes a negative comment or a complaint that can be seen by the whole world. You must think quickly and act appropriately. Everyone who sees your reactions will assess you by it so try to ride shotgun constantly. Don’t simply aim to look professional, but make an effort to sound professional as well.
You can add social network marketing to your web marketing strategy using these approaches. It’s never too late to start putting a good spin to your client satisfaction, product development, lead generation, customer service capabilities, and overall social network presence while you make your way up to the top of the Australian marketplace.
