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Introduction

On social network sites members discuss, share ideas and make recommendation. It has been usually seen that consumers looking for others attitude when they decide to purchase a product or service. Actually, more than 78% of worldwide consumers say they trust recommendation of other people more than other sources like companies marketing message. So consumers use social networks to discover these opinions.

Social network’s users play two roles: consume and supply content together. The inventors of content are normally vastly engaged and effective consumers. If right consumers are gained with a message that they recognise useful and interesting, it can become viral advertise. This is extremely powerful for marketers, that users do not sense that the information is pushed to them, but denote to them by trustful friend in a trustful network. Now let investigate three of most popular and influential social networks and see ways of marketing in these famous sites:

LinkedIn

Ever since the first days of history, human beings have always networked. We have social instinct that like to get in touch with someone. As the internet start improved and become larger in popularity, people quickly understand the benefit of this novel technology for communication, with instant massaging, e-mail, web pages and sharing data, videos and voice with each other, and many other application to keep everybody in touch. But how can internet help you perform a better job with your professional networking? The answer is LinkedIn. LinkedIn established five years ago by Reid Hoffman, Who decided to generate a better way for professional networking. There are many websites that allow you make your own page and share it with the world. But lots of them focused on social feature of your life and not on the professional side. LinkedIn create new way by its access of all the professional networking activity you do every day. LinkedIn is a social network with over 100 million users that let you to make better use of your professional network. There is no doubt that LinkedIn is a wonderful place to network professionally, inform and find job, answer questions and make leadership idea. It is probably the best way to find important persons at particular organisations. Searching for your target business or subject on this site will identify persons who you may already connected with, moreover directly or in the case of your connections. LinkedIn is a great implement to use your existing connections to contact with others and discover potential clients online.  The site is formed to make the aspect of networking less time-consumption and more practical. LinkedIn does not need to consume a huge amount of time or usage to be efficient, and is concentrated on only preparing instruments that help your professional business.

LinkedIn Marketing

There are two types of business endorsement possible in LinkedIn, one for large business and the other for small one. For large firms, LinkedIn has performed company profile pages (it is free) in the case of union with BusinessWeek and Capital IQ that covers 160,000 companies those