can become a reference for people that searching for information about the same field that your company working on, and that position can eventually gain you more followers that may become your clients.
In Twitter you rely on your clients to discuss about your business and help you to access to others through these conversations. Twitter is at the head of customer experience, where customers advertise and sell to customers. Companies no longer shape the ideas of brands in their conference room. Customers create private representations of brands in their living rooms, coffee shops and public places by their keyboards. Marketing in Twitter is very different from traditional marketing. Of course, you can help to form the conversations by participating in them but you cannot absolutely control what is going to say about your company. In this social-network world of marketing, you have to take responsibility of your mistakes, correct them and attempt to make sure they won’t happen again.
Facebook is a social network with more than 600 million active members and 250000 new daily registrants. The idea of developing Facebook started by Mark Zuckerberg as a dorm exercise to extend the student online communication and now becomes an international association with more than 2000 employee with a valuation of $60 billion. Facebook for man is a social experience, a place to be in contact with old friend, college and family. But in 2007 Facebook developed a revolutionary thing. They created their own virtual oasis that let everyone make applications on Facebook. By this software Facebook has redefined the way of marketing in social-networks, and it will be change the business for ever.
Facebook marketing
If Facebook were a country, it would be 3rd country in population rank after China and India. Imagine the possibility of messaging Facebook nation for free. This is what exactly Facebook did for companies: an online place for organizations, companies and individuals searching for marketing themselves to the world. Facebook pages are entertaining and simple to operate, offer various powerful online tools evolving with your customer (in Facebook called fans), and easy to measure how much you achieved to your target. Every day, 20 million people become fans of Facebook pages each day. That is huge amount of fans. Although famous brands like Coca-Cola, Apple and Nutella enjoy their lots of fan, smaller brands, B2B companies and SMEs can also make loyal followers by developing Facebook pages.
Before online social networks, companies focused their internet marketing plans on their web site. Normally, promotions and advertisements centred on driving internet traffic to the site and measurement of success was traffic volume or such as, how many forms were completed. Now online customer’s habits changed by growing of social network communications this making companies twist.
According to http://www.kenburbary.com/tag/facebook/ website the average user on Facebook:
Spends an average 15 hours and 33 minutes on Facebook per month
Visits the site 40 times per month
That’s why company’s websites are no longer enough for marketing on internet, many marketer adapt their marketing