Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel: How to Use Existing Customers to Gain New Ones
List Price: $29.95



Flip the Funnel: How to Use Existing Customers to Gain New Ones
List Price: $29.95
Your Price: $12.47- Flip the Funnel: How to Use Existing Customers to Gain New Ones

Why customer retention is the new acquisition

If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the “wrong” end of the funnel – the mass media or awareness side.

What we haven’t paid enough attention to is the “right” end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.

And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to “flip the funnel” once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many.

Using this new “flipped funnel” model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you’ll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy “influencer marketing” and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.

  • Explains how to cut your marketing budget AND grow sales!
  • Illustrates practical ways to use existing customers to reach out to new prospects
  • Outlines the authentic role of social media
  • Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more
  • Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)

Visit www.flipthefunnelnow.com to join the conversation.

Your Price: $12.47 – Flip the Funnel: How to Use Existing Customers to Gain New Ones

Business Niches – Niche Internet Marketing Versus Online Marketing Niche

Business niches – niche internet marketing versus. online marketing niche. Niche internet marketing means purchasing or selling a service or product inside a special section of demand. Everything really means is the fact that a service or product has been offered to those who are most interested for the reason that particular service or product and never around the world generally.

Oftentimes large companies use niche internet marketing. For instance, a business which makes computer systems and computer add-ons might advertise all-in-one copy/printer/scanning devices towards the desktop computer user yet still time advertising single function machines to large companies.

One thing which make niche internet marketing so appealing to retailers is the fact that their advertising budgets go further. It is less to market to some specialized market of computer gives advertise to some larger market.

Niche internet marketing should be made to satisfy the unique needs from the specific audience. Niche entrepreneurs must tailor their product to satisfy individuals unique needs. If, for instance, you’ve developed a product to create dog grooming simple for that inexperienced professional to get it done, individuals who own poodles is going to be most thinking about your products. Individuals who own Bloodstream Hounds or felines could not care less. For those who have written an e-book which will explain how to begin and succeed at an internet business, individuals who’re searching for that information are the specialized niche. Individuals who’re happy doing what they’re doing aren’t interested whatsoever.

Niche internet marketing as well as an Online Marketing niche are generally types of Internet  marketing .

The word â??niche marketing’ means selling a particular product to some specific kind of buyer. You will find much less competitive niches than an online marketing niche.  Most niche marketplaces tend to be more available to the most recent marketing methods, too. Small niche marketplaces aren’t over filled with gurus and smart males and therefore are much simpler for that beginning internet marketer to interrupt into. A specialized niche enables you to definitely market your own niche product or what niche affiliate network. There’s a specialized niche for everything imaginable. What is needed to interrupt right into a specialized niche may be beneficial, a great product produced on your part or another person which will attract others, some advertising and also the need to succeed.

The Web marketing niche, however, means that you’ll be marketing your personal Online marketing product. This can be a very crowded area of endeavor and extremely hard to enter. It is a world full of gurus and smart males who’ve been playing and winning the overall game for any very long time. This does not mean that it’s impossible to profit from the web marketing niche because, obviously, you are able to. It’s a world still built when needed which implies that for those who have an item that may compete and when you will find the readiness to experience hard ball using the large boys you’ll be able to succeed in the Online marketing niche game.