Business basics of blogs

Blogs have been a buzz word online for several years now but many small companies are failing to take advantage of the marketing opportunities provided by them.

In essence, a blog is an online diary that anyone can read, and that is easy to update regularly adding elements like links, photos or video clips filling out a simple form. Initially blogs were used by private individuals to document their daily life or adventures travelling, artists and musicians started using them and social networks like Blogger got popular fast as people surfed around looking for blogs that were fun to read or written about an interesting life.

In the business world they’ve found a number of uses, most commonly as a type of newsletter add-on to a company website. The simple updating features mean that anyone can add the latest news to the website rather than paying out for a web designer every time. After a while the blog builds into a large archive of keyword rich content which is great for search engine optimisation as well.

These basic principles carry over well to a small business owner with a basic website, no search engine profile and no web skills; adding a blog to the site which is updated regularly is going to fill out the site and improve SEO at very little cost, whilst also showing new visitors to the site the latest products, services or photos of jobs completed.

In this way the blog becomes an online company newsletter anyone can check out and which will claim a few search engine listings and bring extra traffic in.

This simple method is a useful tool, but it doesn’t exploit the whole idea of blogs which is to build a regular following; when people subscribe to any blog they receive notifications of blog updates and so come back and visit regularly. You can’t build subscribers purely on press releases and recently completed work photos so you have to get more creative.

Take a mailing list route of making regular special offers through the blog or giving advance notice or pre-sales opportunities on popular new products coming in. Create a benefit to people of signing up for the blog and getting updates sent to them every week and they won’t mind that you’re actually advertising to them.

Push it further creatively by making the blog an interesting read. Perhaps you’re fortunate enough to have an interesting job you can write about online; of course celebrities do well but people in all kinds of creative jobs attract subscribers interested in their world. Specialist knowledge is just as useful; tradesmen can offer DIY tips alongside adverts for their repair service, stockbrokers can run hot tips alongside their trading hotline number and web marketers can

eBay Business All-in-One For Dummies

eBay Business All-in-One For Dummies

eBay Business All-in-One For Dummies
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eBay Business All-in-One For Dummies
List Price: $29.99
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eBay PowerSeller Marsha Collier shows you how to:

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  • Set up the optimal eBay photo studio and develop and market your eBay Web site
  • Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily
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Are you aware that Search engine optimization and SMO will help you generate prospects. You do not need to stress about the geographic limitations of metropolitan areas, nations, and continents. You simply need to have an online prescence and also the web is all pervading. You are able to achieve to your clients anywhere they might be.

Ever encountered ‘Inbound Marketing’? Well, what’s the best time for you to meet a person? Request any sales executive and that he will explain – ‘when the client is trying to find that which you offer’. No conventional advertising tool provides you with the energy to achieve a person, exactly as he is searching for you. Correction! Web or Online marketing does provide you with this privilege. How? Let’s explain you.

Search engine optimization Work group is definitely an India based company supplying sales prospecting services through Search engine optimization & SMO. Search engine optimization is definitely an exceptional approach to marketing since it enables your clients to locate you. Search engines like google would be the primary tools for Internet customers to locate Internet sites. Search engine optimization is the procedure of enhancing the dimensions and cost of visitors to an internet site from search engines like google via “natural” search engine results. Usually, the sooner a website is presented within the search engine results (top ten positions) the greater people will visit that website. Social networking optimisation (SMO) is about applying changes to optimize a website for producing publicity through social networking, online towns and community websites.

Search engines like google would be the primary tools for Internet customers to locate Internet sites. The main search engines like google are Google, Yahoo, MSN and America online. Search engines like google are made by having an objective to are accountable to the browser, individuals websites, which seem to be getting more relevance using the information searched for through the browser. Hence, a internet search engine facilitates searching of relevant information on the internet.


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