There’s a lot of misconception and controversy about list building and lead generation. If you’re not a guru and don’t have an access to one-then you can easily get confused about what works and what doesn’t when it comes to generating sales leads online.
I would like to clear up all the fallacy and give you a list of ideas you can execute to generate targeted leads (free and paid) ASAP.
What I share in this post is not a concrete and absolute truth. I can only speak about my own experience as an internet marketer. If I say that something doesn’t work-it means it didn’t work for me.
On the other hand, if I say that something does work-don’t assume that it will work for you 100%. This post is only to get your head moving in the direction of the list building truth. You should test what works before you do anything else.
1. Streaming Video Syndication
Anyone who’s hooked to an internet connection, even if he lives in Zambia or Uganda, knows what YouTube is. Video sharing networks are a fantastic place to generate sales leads.
Videos can be easily embedded into your website, shared on Twitter, Facebook and other Social Networks and have a much higher perceived value then written text.
Many Internet Marketing experts say that streaming video is the future and I say that their hunch is just. Video allows you to connect with your clients even before they meet you, email you or talk with you on the phone.
After watching only one clip featuring you-they feel instant empathy towards you which multiplies your chances of closing the deal on the backend.
2. Article Marketing
Contrary to a huge misconception Article Marketing isn’t dead.
Amount of sales leads you generate using Article Marketing depends on:
How Good Is Your Headline
Quality Of Your Articles
Author Bio Box Click Trough Rates
Keyword Research
Article Marketing is still one of the most popular ways of lead generation online. The reason it’s still one of most notorious lead generation approaches is because it’s free and because it works. It works for me, it works for many of my colleagues and it should work for you too (if you don’t screw it up).
3. Blogging
Blogging is my personal favorite lead generation strategy of all times. I find blogging fun, rewarding and profitable but it’s a lot harder than it looks.
Behind every great blog there’s a great marketer. Blogging is much harder than any other lead generation method because it takes much more then writing quality articles couple of times a week.
Don’t be scared though, because with hard work comes great pleasure and huge success!
Blogging may very well be the only lead generation strategy you’ll ever need (e.g: John Chow, ProBlogger, CopyBlogger). Blogging can be much more than a lead generation strategy-it can and should become a separate income stream for you and your business.
Powerful and Influential blog is not a chore-it’s an asset. The
